The Importance of "Want To"
We realize we only have one way to differentiate ourselves, and that's through our people. After all, every builder has access to the same sources of capital; product innovations can be copied overnight; and whatever cutting-edge technology we need is available right off the shelf. That leaves our people, and the service they provide, as our source of competitive advantage.
Every decision we make is driven by whether or not it advances us closer to adhering to our 'Mission Statement.' This keeps us making customer based, satisfaction driven choices.